Belgian-Based Coffee Shop Freelancers Announces Its Launch
Antwerp-based startup Coffee Shop Freelancers announces its launch, aims to improve the way freelancers and independent workers market themselves in physical environments and co-working spaces.
The Coffee Shop Freelancers service provides users with high quality laptop decals for their computers in order to advertise themselves and get noticed in real-life working environments.
Stemming from the personal freelancer experience of Founder and CEO, Christophe Gonzalez, Coffee Shop Freelancers was created to become a space where independent workers, entrepreneurs, and even startup members can find an affordable and stylish physical solution to a world dominated by online marketing.
Freelancers looking to get their services broadcasted out to curious onlookers in a co-working space can choose from a wide-range of designs available through the Coffee Shop Freelancers website. While the initial range offers 17 designs, the company aims to rapidly expand options based upon customer suggestions to cover all freelance occupations and has received design requests from pilots to PR freelancers to date.
“In today’s co-working environment everyone who is an independent worker, freelancer or even an entrepreneur trying to get their company out there could benefit from some real life inbound marketing,” says Coffee Shop Freelancers Founder and CEO Christophe Gonzalez. “As a freelancer I saw the lack of open social communication avenues in say a coffee shop or shared workspace. By applying these decals to your laptop you can really broadcast what you do to everyone in the room and open yourself up for a conversation,” he adds.
By simply applying the decal, which can say “Need creative writing? Talk to me” or “Web marketing questions? Talk to me” as examples, Gonzalez explains, people can both open themselves up for potential clients and build their own personal brand.
Already looking beyond the laptop decals product as a way to promote the world’s freelancer community, the Coffee Shop Freelancers team aims to be a resource hub of products and activities that will help freelancers market themselves better, such as e-books, courses, podcasts and informative blogging.
“The level of communication technology that we have in most countries of the world means that freelancers can now do almost any work from anywhere. However, this is normally on a digital level, what about where they are working physically?” Gonzalez adds. “With our decals the best-case scenario is of course finding new clients. But what is the alternative? People coming over asking you for advice? Colleagues exchanging ideas? Strangers coming over to have a chat? That still sounds amazing!,” he says.
Co-working spaces are continuously gaining popularity and show no signs of slowing down. The combination of this trend and the seemingly exponential growth of freelancers across a number of fields make a product like the Coffee Shop Freelancers’ decals a simple yet invaluable tool. According to recruiting firm MBO, this section of the workforce accounts for an estimated 16 million people in the U.S. alone, a figure expected to rise to 65 million by 2020.
“If this decal gets you one new client, it has already paid for itself. If it gets you 10 new clients, it may have paid for the laptop it’s presented on,” adds Gonzalez.
Aiming to help a normally isolated workforce gain exposure for their brand and services through an effective and affordable product, Coffee Shop Freelancers and their fresh perspective on a growing industry is set to be a go-to hub for the independent worker.