2Minute GMAT

Yieldr

Young Startup Yieldr Announces A 300+% Revenue Increase In Just Four Years, Aims To Re-shape The Way Companies Optimize Marketing Campaigns

– Headed by a team of former Facebook, Yahoo, Criteo, and TravelClick professionals, Yieldr has also seen its staff double to more than 80 employees in 2014 alone

– Yieldr have expanded across the European continent even further by opening its central sales office in Barcelona headed by former Facebook and Yahoo! manager Natalie Livingstone

– “As we remain committed to our core principals of data activation, transparency and giving advertisers control, we’ll continue to gain traction in the industry.” — CEO Tom Triscari

– From the start of 2014 through to September, Yieldr’s ads have been in view for a total of 416,000 days, totalling nearly 10 million hours, which includes launching the company’s 3,000th campaign


October __, 2014Yieldr announces a total revenue growth of 300+% over the last four years, indicating its intent to continue re-shaping the way companies optimize their marketing campaigns.

Headed by a team of former Facebook, Yahoo!, Criteo, and TravelClick professionals, the unprecedented growth by the young advertising solutions company has also seen its staff double to more than 80 employees in the last year alone.

The company has achieved its expansion through its efficient programmatic marketing solutions, which involves thorough research of the company’s digital consumer base and its defined goals before collaboratively working with clients to connect their products to the right market and launching their campaigns.

To ensure positive marketing results, Yieldr also accounts for specific campaign strategies, metrics, attainability and timing, and provides its clients an individualized and effective end-to-end advertising package.

Already with offices located in Amsterdam, Paris and Berlin, Yieldr have expanded across the European continent even further by opening its central sales office in Barcelona headed by former Facebook and Yahoo! manager Natalie Livingstone.

“Our growth is the culmination of a lot of hard work and strategic thinking,” says Yieldr CEO Tom Triscari. “As we remain committed to our core principals of data activation, transparency and giving advertisers control, we’ll continue to gain traction in the industry,” he says.

Once the advertising campaign is up and running, Mr Triscari explains, Yieldr’s easily accessible online dashboard allows client’s to track the progress of their individual campaigns through an increasingly transparent platform.

“It is our unique platform as well as our customer focus that has allowed us to grow by not only signing new advertisers, but also by nurturing our existing accounts and providing continuous positive marketing results,” says Mr Triscari.

From the start of the calendar year, he explains, Yieldr has added nearly 50 new advertisers to its portfolio including big name clients like Office Depot, Easyjet, Aegean Airways and Aston Hotels.

As digital advertising continues to grow exponentially and become increasingly important for businesses looking to connect with a potential market base, services such as Yieldr look to not only streamline the advertising campaign process but also produce better results. Now, as an almost necessary channel for businesses to conduct their advertising, the amount of money being spent on campaigns increases each year. With this in mind, Yieldr have sought to increase both the feasibility and transparency of the marketing process.

“After a campaign is implemented, We look at a number of variables to continually make improvements and adjustments of our client’s campaign to ensure we maximize its yield,” says Mr Triscari. “Our transparency methods give the advertiser — our client — full control that ultimately benefits both the campaign and the level of results,” he adds.

As the Yieldr team looks to become the go to hub for programmatic news and resources in order to optimize advertising campaigns, the company continues to set new benchmarks. The company, for example, has decreased its average CPM by 21%, signaling more effective traffic buying, while filtering out over 600,000 anomaly clicks, resulting in more accurate click-through rates and a more transparent performance overview.

Furthermore, from the start of the year through September, Yieldr’s ads have been in view for a total of 416,000 days, totalling nearly 10 million hours, which includes launching the company’s 3,000th campaign.

With this growth, and having recently become a part of the DDM Alliance (Data Driven Marketing Alliance) — a non-profit aimed at providing brands, agencies, media and e-commerce merchants a platform for learning, knowledge exchange and partnerships — Yieldr’s unique perspective on advertising solutions is set to place the company at the forefront of the industry and as a thought-leaders in advertising solutions.


About

Founded in 2008, Yieldr thrives on creating and capturing demand for its advertisers by activating data into efficient programmatic marketing solutions. Whether it’s filling the last remaining room in a hotel or reaching the load capacity of a flight, Yieldr helps its clients to reach their defined goals. Its technology and approach are the connector between the beating heart of a company’s core business and traceable revenue generation

 

Previous: Next:

Comments are closed.